Privacy policy

Last updated: April 30, 2026

Pursuant to Regulation (EU) 2016/679 (“GDPR”), this notice describes how personal data of users interacting with the Artice platform is processed.

Data Controller

The data controller is Artice Advisory, with its operational headquarters in Milan, reachable at: info.articeadvisory@gmail.com

Personal Data We Collect or Process

Artice collects various categories of personal data:

a) Data voluntarily provided by the user

  • first and last name

  • email address

  • phone number

  • information shared through contact requests

  • artistic preferences, cultural interests

  • budget range and purchase intentions

b) Data collected during advisory services

  • information related to existing collections

  • specific requests (e.g. commissioned works, artwork rental)

c) Browsing data

  • technical data (IP address, browser, device)

  • on-site behavior (via cookies and analytics tools)

Legal Basis for Processing

Data processing is based on:

  • performance of pre-contractual measures (advisory requests)

  • performance of a contract (where applicable)

  • user consent (newsletter, marketing, profiling)

  • legitimate interest of the controller (service improvement)

Processing Methods

Data is processed using digital and organizational tools designed to ensure security, integrity, and confidentiality.

Particular care is given to the confidentiality of information relating to collectors and artists, in line with the nature of the art market.

Sources of Personal Data

We may collect personal data from the following sources:

  • Directly from you, including when you create an account, visit or use the Services, communicate with us, or provide your personal data;

  • Automatically through the Services, including via your device when you use our products or services or visit our websites, and through cookies and similar technologies;

  • From our service providers, including when we engage them to implement specific technologies and when they collect or process your personal data on our behalf;

  • From our partners or third parties.

How We Use Your Personal Data

Depending on how you interact with us or which Services you use, we may process your personal data for the following purposes:

  • providing personalized art advisory services

  • connecting collectors and artists

  • managing requests related to artworks, commissions, and collaborations

  • sending informational communications and newsletters (subject to consent)

  • improving user experience and platform content

Artice carries out light profiling activities based on artistic preferences and interests, in order to suggest artworks and artists aligned with the collector’s profile.

Third-Party Websites and Links

The Services may contain links to websites or online platforms operated by third parties. If you access non-affiliated or uncontrolled websites, you may be required to accept their privacy and security policies and other terms and conditions.

We do not guarantee and are not responsible for the privacy and security of such websites, nor for the accuracy, reliability, or completeness of their content.

Information you share in public or semi-public contexts, including on third-party social media platforms, may be visible to other users without restriction on its use by us or third parties.

The inclusion of such links does not imply endorsement of the content or operators of those platforms, except as explicitly stated within the Services.

Data Sharing and Disclosure

Personal data may be shared with:

  • artists on the platform (only when necessary for transactions)

  • Artice collaborators and consultants

  • technical providers (hosting, digital tools)

Data will not be publicly disclosed.

Data Transfers

If digital tools with servers located outside the EU are used, data transfers will take place in compliance with GDPR safeguards.

Your Rights and Choices

Depending on your place of residence, you may have one or more of the following rights, subject to legal limitations:

  • Right of access: request access to your personal data

  • Right to erasure: request deletion of your personal data

  • Right to rectification: request correction of your personal data

  • Right to data portability: receive a copy of your data and request transfer to a third party

Communication preferences

We may send promotional emails, and you may opt out at any time using the unsubscribe link included in our emails. Even if you opt out, we may still send non-promotional communications (e.g. account-related messages).

If you reside in the UK or the European Economic Area, you may also have the right to:

  • Object to processing or request restriction of processing

  • Withdraw consent, where processing is based on consent (this does not affect prior lawful processing)

You may exercise these rights through the Services or by contacting us using the details provided below.

You will not be discriminated against for exercising your rights. We may need to verify your identity before processing requests, within the limits permitted by law.

Where applicable, you may appoint an authorized agent to act on your behalf. We may request proof of authorization and identity verification.

We will respond within the timeframes required by applicable laws.

Cookies

The website uses technical cookies and, subject to consent, analytical and profiling cookies.
For more information, please refer to the Cookie Policy.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for legal, operational, or regulatory reasons.

We will publish the updated version on the website, update the “Last updated” date, and provide notice where required by law.

Contact

For questions about this Privacy Policy or to exercise your rights, please contact:
info.articeadvisory@gmail.com

For the purposes of applicable data protection laws, we act as the data controller of your personal data.